From Strong Roots to Global Growth: The Journey of Arber Horticulture
The story of Arber began in 1996, when our founder, driven by a deep passion for horticulture and botany, established Sudest Europe. What started as a small family business had a bold ambition: to provide innovative, high-quality solutions for the horticultural industry.
A New Chapter: The Birth of Arber
In 2016, Sudest Europe became Arber Horticulture, a name inspired by the renowned British botanist Agnes Arber, a pioneer in plant science. This rebranding was not merely symbolic—it reflected our dedication to research and quality, values that guide us every step of the way.
With this transformation, we expanded beyond local boundaries. From our roots in Italy, we grew into a global brand, exporting our products to over 20 countries and earning the trust of professional growers and gardening enthusiasts worldwide.
Quality, Sustainability, and Innovation
Every Arber product is crafted from years of experience and a deep respect for the environment. Our peat bogs in the Baltic States and Germany operate under the strictest European regulations, while our formulations are designed to deliver outstanding performance and sustainability.
Today, Arber is synonymous with excellence. Our range spans substrates, fertilizers, mulches, and plant defense solutions, catering to professionals and hobbyists who share our passion for greenery.
Looking to the Future
Our mission is simple: to empower those who love nature to cultivate it to its fullest potential, contributing to a greener and more sustainable world. Whether it’s a large nursery or a small balcony, Arber is here to help every green space flourish.
Join our journey and discover how we can grow together.